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Franziska the Strategist
A young lady working as a senior consultant in one of the largest consulting companies of Europe. She works as a brand strategist with a strong focus on customer experience. She has great storytelling skills. She leads a team of 10 and serves clients in the public sector, energy, insurance, and manufacturing. Outside work, she practices yoga and meditation and follows political podcasts like 'Die Lage der Nation'.
Profile
Demographics & background context.
Bio
Franziska is a driven brand strategist who combines analytical rigor with creative storytelling to transform customer experiences for diverse industries.
Age range
32 - 38
Gender
female
Location
France
Family life
Single or in a partnership without children; prioritizes career and personal growth
Education
Master's degree in Business, Communications, or a related field
Company
Top-tier European consulting firm (e.g., McKinsey, BCG, Roland Berger)
Job title
Senior Consultant & Team Lead, Brand Strategy
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Daily Schedule
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06:00Morning yoga and meditation
07:30Breakfast and podcast listening
09:00Team stand-up and planning
10:00Client workshops or strategy sessions
13:00Lunch and quick walk
14:00Deep work: analysis and presentations
17:00Team coaching and 1:1s
19:00Evening wind-down and reading
Personality
Sliders highlight everyday behavior.
Introverted
Extroverted
Spontaneous
Structured
Skeptical
Trusting
Reserved
Expressive
Pragmatic
Idealistic
Motivations
Blend of qualitative and quantitative motivators.
Franziska is motivated by creating meaningful impact for clients while developing her team and maintaining personal well-being through mindfulness practices.
Split
- Professional Impact30%
- Team Development25%
- Personal Growth20%
- Work-Life Balance15%
- Intellectual Stimulation10%
Goals
Desired outcomes from this persona's POV.
Advance to Partner level
Achieve partnership at her firm within the next 5 years by delivering exceptional client results.
Deepen mindfulness practice
Integrate yoga and meditation more consistently to sustain energy and focus.
Expand thought leadership
Publish articles or speak at conferences on customer experience trends.
Philosophy
Core beliefs and guiding principles.
"Believes that authentic brand narratives and human-centered design create lasting business impact."
Challenges
Obstacles slowing this persona down.
Managing work-life balance
Consulting demands long hours, making it difficult to maintain her wellness routines.
Navigating diverse client expectations
Balancing the differing needs of public sector, energy, insurance, and manufacturing clients.
Developing team members remotely
Coaching and mentoring a team of 10 across hybrid or distributed work settings.
Staying current with CX trends
Keeping up with rapidly evolving customer experience technologies and methodologies.
Channels
Where to show up and how to frame the narrative.
Primary platform for professional networking, thought leadership, and industry news.
networkingProfessionalb2b
Podcasts
Listens to 'Die Lage der Nation' and similar political and business podcasts during commutes.
PoliticsNewsAudio
Industry Conferences
Attends and speaks at CX and brand strategy events.
Eventslearningnetworking
Meditation Apps
Uses apps like Headspace or Calm to support her mindfulness practice.
WellnessSelf-careMobile
Media
Where to show up and how to frame the narrative.
Die Lage der Nation
Weekly German political podcast covering current affairs and policy.
GermanpodcastPolitics
Harvard Business Review
Reads HBR for strategic insights and management best practices.
BusinessArticlesStrategy
Brand Eins
German business magazine with a focus on innovation and entrepreneurship.
MagazineBusinessGerman
Yoga & Wellness Blogs
Follows online content on yoga, meditation, and holistic well-being.
LifestyleWellnessDigital
Brands
Brands and companies relevant to this persona.
Headspace
Aligns with her meditation practice and wellness focus.
Lululemon
Popular among yoga practitioners for activewear.
Apple
Premium tech brand favored by professionals for productivity and design.
Rimowa
German luggage brand suited to frequent business travel.
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